Advertising agency Arnold Worldwide this week breaks a new campaign for Progressive Insurance that highlights the company's claim service for motorcycle riders, the agency said on Monday. Progressive's creative advertising account is worth an estimated $150 million.

Boston-based Arnold's two new commercials use the new tagline, "Life without your bike is just life." The spots show motorcycle riders handling every day chores at home in their full biker gear. They're not out on the road because their bikes are in the still in the garage, because they didn't have Progressive Insurance (NYSE: PGR) in Mayfield Village, Ohio.

"Tonally we wanted to evoke the boring, monotony riders experience when they don't have their bikes," said Craig Johnson, Arnold's creative director on the campaign, in a statement. "The ads are basically humorous cautionary tales, told with tongue firmly planted in cheek."

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