Nationwide Insurance is partnering with a Canadian technology company in hopes of taking away a source of distraction for drivers, particularly teens.

Aegis Mobility's cell phone software intercepts incoming calls and text messages when someone is driving and automatically responds that the recipient can't be reached.

The person doing the contacting can leave a message or send an emergency alert.

Columbus-based Nationwide plans to cut auto insurance rates for people who use the technology.

The companies say it can offer some comfort to parents, because Nationwide spokesman Charley Gillespie says teens "live, eat and breathe" texting.

So far, no cell phone carriers have signed on to offer the service, expected to cost $10 to $20 a month.

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