New Fifth Third Private Client Group World MasterCard(R) Offers Elite Level of Service and Rewards to High-Net-Worth Clients

CINCINNATI, May 30 /PRNewswire-FirstCall/ -- Fifth Third Bank today announced the launch of its new Private Client Group World MasterCard as part of their exclusive suite of service and reward features designed specifically for its Private Client Group (PCG) clients. The card is available to clients in Fifth Third's Private Banking(1), Trust, Wealth Planning, Investment Services(2), High-Net-Worth Insurance(2) and PCG Brokerage(2) groups.

The new Fifth Third Private Client Group World MasterCard delivers to cardholders an unprecedented array of financial, service and rewards features that no other similar product can match, including Private Client Group Reward Service, Rewards Accelerator, and $50,000 Medical Evacuation Coverage.

"Fifth Third understands that our Private Client Group clients desire an exclusive credit card - one that delivers an unmatched combination of high- level personal service and the best available rewards," said Charles Drucker, Executive Vice President and head of Fifth Third's Investment Advisors and Processing Solutions divisions. "We developed the Fifth Third Private Client Group World MasterCard specifically to meet the needs of our highly valued Private Client Group clients. It is a feature-packed card backed by an elite level of personal service delivered by their trusted Private Banker, along with a quickly achieved, extensive array of possible rewards. With its debit and credit card functionality, it's virtually the only card a Private Client would need."

Fifth Third's Private Client Group exclusively serves High-Net-Worth individuals providing access to Wealth Planning, Private Banking(1), Trust Services, Investment Management(2), Insurance(2) and Brokerage Services(2), as well as Equity Diversification /Hedging Strategies(3). Through integrated Wealth Planning, this highly experienced and credentialed team provides financial advice(4) to clients and provides customized solutions to meet all their financial needs. As of March 31, 2006, the Investment Advisors division of Fifth Third Bank, which includes the Private Banking Group, had $33 billion in assets under management, $203 billion in assets under care, and $12 billion in Fifth Third Fund Assets.

About Fifth Third

Fifth Third Bank is the industry value leader and the most sophisticated regional bank card issuer, offering a comprehensive array of credit and debit card products, in-house customer service and everyday low pricing - delivering premier value in the process. Member FDIC.

Fifth Third Bancorp (Nasdaq: FITB - News) is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $105.0 billion in assets, operates 19 affiliates with 1,136 full-service Banking Centers, including 118 Bank Mart® locations open seven days a week inside select grocery stores and 2,027 Jeanie® ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania and Missouri. Investor information and press releases can be viewed at http://www.53.com. Fifth Third's common stock is traded through the NASDAQ® National Market System under the symbol "FITB."

     (1) Private Banking deposit and credit products provided by Fifth Third
         Bank. Member FDIC. Equal Housing Lender
     (2) Fifth Third Bancorp provides access to investments and investment
         services through various subsidiaries, including Fifth Third
         Securities, Inc., member NASD / SIPC. Fifth Third Securities is a
         wholly owned subsidiary of Fifth Third Bank.  Investments and
         Investment Services are:

     Not FDIC Insured           Offer No Bank Guarantee      May Lose Value
     Not Insured By Any Federal Government Agency            Not A Deposit

Insurance products made available through Fifth Third Insurance Agency, Inc.

     (3) Equity diversification / hedging Strategies do not assure or
         guarantee better performance and cannot eliminate the risk of
         investment loss.
     (4) Fifth Third does not provide tax or legal advice. Please contact your
         tax accountant or attorney for advice pertinent to your personal
         situation.

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Source: Fifth Third Bank

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