DENVER, Sept. 8 /PRNewswire/ -- Customer Communications Group, Inc. (CCG), a full-service relationship marketing agency, has been selected for customer relationship marketing (CRM) strategy and creative work by Rainbow Rewards, a cash-back credit/debit card coalition in Denver. CCG pioneered the concept of relationship marketing nearly 30 years ago and continues to be an industry leader in CRM innovation.

CCG's alliance with Rainbow Rewards will center on traditional direct mail efforts -- creating a direct marketing program to encourage customers to actively use their debit and credit cards to earn cash-back rewards.

Jen Sanning, chief marketing officer for Rainbow Rewards, said the program will utilize customer data management to fuel the direct marketing techniques.

"We're especially looking forward to seeing, in action, CCG's expertise in trigger-point mailing, using our customer data to help target direct mail campaigns in the most cost-efficient, effective way," Sanning said.

Sandra Gudat, CCG's president and CEO, said working with Rainbow Rewards has been especially rewarding, given the coalition's ongoing community-giving philosophy.

"We are always excited to work with clients who are combining excellent CRM strategy with a sustainable, overriding mission of community giving," Gudat said. "Rainbow Rewards is doing just that, and CCG's experience driving loyal customers to act in ways that boost a company's mission fits well with the coalition's goals."

About Rainbow Rewards

Rainbow Rewards is a coalition of Colorado businesses that believes in embracing loyal customers, while giving back to the local community. By supporting the Colorado business community, Rainbow Rewards' customers receive cash-back rewards -- and Rainbow Rewards donates a percentage of each customer's purchase to local charities and public schools.

About Customer Communications Group, Inc.

CCG is a full-service, customer marketing agency, bringing 30 years' expertise in developing actionable, knowledge-driven marketing initiatives that attract, retain and grow profitable relationships for our Fortune 2000 clients. Through strategic initiatives, data management, integrated creative services and a mandatory emphasis on maximum return on investment, CCG brings the retail and financial services industry best practices to clients. Among our clients: A&P, Comerica Bank, Countrywide Home Loans, Fifth Third Bank, General Motors, IBM, Kohl's, Nordstrom, Payless ShoeSource, PETCO and Pier 1 Imports.

Customer Communications Group, Inc.
CONTACT: Sandra Gudat of Customer Communications Group, Inc.,
1-800-525-0313, sandra@customer.com

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