Direct Alliance Corporation, a wholly-owned subsidiary of TeleTech Holdings, Inc. and the leading provider of direct sales business process outsourcing, today announced that it has been recognized for outstanding sales achievements at the 2006 Selling Power Sales Excellence Awards.

Direct Alliance won coveted Stevie(R) awards for best Hardware Sales Organization of the Year and Sales Recognition Program of the Year. Stevie winners in all categories were announced during The Selling Power Sales Excellence Awards banquet on December 4 at the Westin Casuarina Hotel in Las Vegas. The distinguished international panel of judges and advisors featured executives from companies including Sony Electronics, Microsoft, and Canon U.S.A. More than 600 international companies of all sizes and industries submitted entries for consideration in 53 categories honoring sales professionals, teams, and organizations.

In addition to receiving the awards, Direct Alliance will be honored in the March 2007 edition of Selling Power magazine and will be entered in next year's American Business Awards.

"We congratulate all of the Stevie winners and finalists in the first annual Selling Power Sales Excellence Awards for their historic accomplishments," said Gerhard Gschwandtner, founder and publisher of Selling Power. "As these awards grow in entries and visibility over the years, these companies will be able to look back with pride and say that they were the first-ever winners of these coveted awards."

"We are honored that Direct Alliance Corporation won two prestigious Stevie awards," said James Kebert, president of Direct Alliance Corporation. "We extend our gratitude to all our employees who make Direct Alliance successful."

ABOUT DIRECT ALLIANCE CORPORATION

Direct Alliance creates custom business process outsourcing solutions for clients who sell their products either directly or through channel sales partners. Utilizing its proprietary technology, infrastructure and processes, Direct Alliance manages analytics, direct marketing, sales, financial services, and account management for its clients. These services enable manufacturers of brand-name products to sell directly to customers and support existing indirect sales channels in a cost-effective and timely manner. Founded in 1993, Direct Alliance employs more than 600 people in its Tempe, Arizona, headquarters. Direct Alliance is a wholly owned subsidiary of TeleTech Holdings, Inc. , a leading global business process outsourcing (BPO) provider. For additional information about Direct Alliance Corporation, visit http://www.directalliance.com/.

ABOUT TELETECH

TeleTech is a leading global business process outsourcing (BPO) company that provides a full range of front-to-back office outsourced solutions including e-commerce, professional sales, customer management, transaction- based processing, and database marketing services. TeleTech's comprehensive solutions include fully managed, OnDemand services including infrastructure, software, and business intelligence. TeleTech's ability to deliver innovative solutions globally over a centralized and standardized delivery platform ensures a high quality, consistent customer experience enabling clients to increase revenue, improve profitability, and develop stronger customer relationships around the world. TeleTech is a valued partner for clients that include Global 1000 businesses and governments. Nearly 65 percent of TeleTech's revenue is generated internationally with services offered from nearly every continent on the globe. For additional information, visit http://www.teletech.com/.

ABOUT THE STEVIE AWARDS

Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com/.

ABOUT SELLING POWER

Selling Power is the world's leading sales management magazine with more than 145,000 subscribers in 67 countries. Learn more at http://www.sellingpower.com/. Sponsors of the 2006 Selling Power Sales Excellence Awards include Selling Power Magazine, Careerbuilder.com, Factiva, Fusion Sales Partners, HR Chally, and SAP.

_______________________________________________________________

TeleTech Holdings, Inc.
CONTACT: Karen Breen, Investor Relations, 1-303-397-8592, or KC
Higgins, Public Relations, 1-303-434-8163, both of TeleTech Holdings, Inc.

Web site: http://www.directalliance.com/

Web site: http://www.stevieawards.com/

Web site: http://www.sellingpower.com/

Web site: http://www.teletech.com/

© 2006 SYS-CON Media Inc.