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CDC Software's Vertical CRM Solutions Expand Reach in Financial Services Industries

by CRM Today - Aug 29,2007

Company reports strong second quarter license sales in both new business and expanding customers -

CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today broad customer adoption of its industry-specific Pivotal CRM and Saratoga CRM solutions for the financial services industries.
Second quarter sales for Pivotal CRM for Financial Services increased 71 percent from the same period a year earlier and Saratoga CRM saw a 566 percent increase in the second quarter from the year earlier period.

New customers continued to embrace these industry-specialized solutions, as well as existing customers, who after leveraging the measured success of their Pivotal CRM and Saratoga CRM systems, expanded their deployments to address the needs of additional divisions and business units.

New and existing financial services customers that recently selected CDC Software or expanded their licenses include: Diversified Investment Advisors, a national investment advisory firm specializing in retirement plans; Eaton Vance, a comprehensive wealth manager; Farm Bureau Insurance of Michigan, a multi-line insurance provider in the state of Michigan; Julius Baer Investment Management, the U.S. subsidiary of the Julius Baer Group, focused on institutional asset management; North Shore Credit Union, a Canadian-based provider of personal and business financial services including banking, investment planning, loans, leasing, and insurance; Pacific Life, a provider of life insurance products, annuities, and mutual funds; The Principal Financial Group, a provider of 401k plans, mutual funds, retirement plans, investments, and insurance; Solus Alternative Asset Management, a leading provider of alternative investment and hedge funds; UBS Germany AB, a world-leading wealth management company, Union Investment AG, Germany’s largest investment firm for private and institutional investors; and Vantage Credit Union which serves employees of schools throughout Missouri and others.

“We selected CDC Software’s CRM solution because they offer advanced functionality that can be configured for the way we want to do business,” said Jim Robinson, executive vice president, Farm Bureau Insurance of Michigan. “The strength of these solutions became obvious after we evaluated other providers ��" both enterprise and industry-specific. The flexibility of this system will allow us to deliver a solution faster while maintaining our focus on business objectives. Ultimately, the system will enable us to deliver world-class customer service, improve our products and services, and identify sales opportunities and target markets for the products we offer.”

Across commercial and private banking, capital markets, institutional asset management and retail asset management industries, a growing number of customers are selecting these industry-specific solutions that enable financial services companies to develop deep insight into their customers' needs and preferences. CDC Software’s solutions for financial services offer comprehensive, integrated, industry-specific capabilities that increase insight into operational performance, streamline processes across the value chain, and improve responsiveness to client demands.

Fred Cook, chief information officer for North Shore Credit Union, who recently expanded his deployment to include additional modules of Pivotal CRM for Financial Services, summed it up this way: “Maintaining exceptional relationships with our clients is our top priority. We use Pivotal as the basis for every interaction with our customers. Pivotal is one of the most important business tools that we have in our arsenal.”

"Progressive firms that know how to provide their account executives and their entire client-facing workforce with the right data at the right time will be more likely to win deals and generate revenues," said Kathleen Khirallah, managing director and practice leader, Banking Research, TowerGroup. "The benefits of internal integration will also be felt by senior managers, who will have data they need to assign their people according to potential opportunities."

"Our comprehensive, integrated, industry-specific solutions are gaining momentum in the industry as financial services providers realize that generic CRM solutions do not address their unique business requirements," said Eric Musser, CEO, CDC Software. "CDC Software’s exceptional growth in this market is reflective of our successful strategy to focus on delivering solutions specifically designed by industry experts for financial services organizations around the world."

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