NEWARK, N.J.--(BUSINESS WIRE)--As baby boomers reach retirement in greater numbers, many are increasingly focused on preparing for care in their golden years. The Prudential Insurance Company of America, Newark, NJ (Prudential), executives Andrew Mako, Senior Vice President of Long-Term Care Insurance and Malcolm A. Cheung, FSA, MAAA, vice president of Long-Term Care Product and Risk Management are available to address recent trends and issues associated with individual and group long-term care insurance, as well as to offer insight to boomers grappling with long-term care insurance's overwhelming cost to families, personal health and the country as a whole.

Specifically these executives can comment on:

• How the long-term care industry has evolved in recent years, given the passage of the Health Insurance Portability and Accountability Act (HIPAA) in 1996, which essentially shifted primary responsibility for paying for long-term care to consumers, and the implications of the more recent Pension Protection Act.
• The ongoing discussion in Washington, DC about the America's long term care strategy and the increasing funding gap that exists with today's government healthcare programs.
• The shifting perceptions and desires of consumers planning for long-term care and living in retirement, as well as the average costs associated with nursing homes, assisted living facilities and home health-care services.
• Why proper planning and better financial decisions are even more crucial for women - a segment disproportionately affected by long-term care.

About Andrew Mako: Mako is Senior Vice President of Long-Term Care Insurance at Prudential with responsibility for the overall profitability and all aspects of the business for both individual and group products. He has an extensive business and financial background focused on insurance and financial services products, having held several assignments with Comptrollers in the Auditing, Systems, Financial Reporting, Securities Accounting and Capital Planning divisions. Mako is a graduate of Rutgers University with a B.A. in Accounting and an M.B.A. in Finance.

About Malcolm Cheung, FSA, MAAA: Cheung is Vice President of Long-Term Care Product and Risk Management at Prudential, with responsibilities including pricing, product development, medical underwriting, claims, regulatory compliance and financial reporting for Prudential's group and individual long-term care insurance products. He is a Fellow of the Society of Actuaries, where he is Vice Chairman of the LTC Section Council, and is a member of the American Academy of Actuaries, where he serves on the Federal Long Term Care Task Force. Cheung is also the Chairman of the ACLI's LTC Policy Committee and a member of AHIP's LTC Committee. He is a frequent public speaker on long term care insurance issues and has twenty-five years of group insurance and employee benefits consulting experience. Cheung received a BA degree in statistics from Princeton University and an MS in statistics from Stanford University.

Prudential Financial, Inc. (NYSE: PRU - News), a financial services leader with approximately $630 billion of assets under management as of March 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

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Source: Prudential Financial, Inc