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Debt Consolidation Advertising Traffic Jumps 600%

by Market Wire - Oct 01,2007

LOS ANGELES, CA--(MARKET WIRE)--Oct 1, 2007 -- Adknowledge traffic in the debt consolidation services category climbed more than 600 percent in September 2007 compared to a year ago, the largest advertising category increase so far this year. Bad credit loans and loan refinancing are other categories to jump over 500 percent.

"Our current advertising trends show that consumers are more worried about their debt than in the past," said Rick Ramos, Vice President of Marketing at Adknowledge. "They seem to be highly interested in solutions to consolidate or refinance their current debt. Surprisingly, there has not been any significant increase in consumers looking for information on bankruptcy services. In the past, we've seen a direct correlation with these advertising categories."

Other advertising categories to see a significant increase within the last year are insurance, online dating and career information.

About Adknowledge

Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo!®. Adknowledge operates BidSystem.com, an online marketplace in which advertisers seamlessly bid for traffic in websites, smaller search engines and email. Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally, publishers can display advertisements by integrating the AdStation® product line of solutions with their website, email list, or search engine. For more information about Adknowledge, please visit us at www.Adknowledge.com. To show Adknowledge ads within your website or email newsletter, please visit www.AdStation.com. To receive traffic for your website from the Adknowledge marketplace, please visit www.BidSystem.com.

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Source: Adknowledge

Copyright © 2007 Marketwire. All rights reserved.

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