REDWOOD CITY, Calif., May 8 /PRNewswire-FirstCall/ -- Informatica
Corporation (Nasdaq: INFA), a leading provider of data integration
software, today announced that Insurance.com, the leading online auto
insurance company in the U.S., has selected the Informatica PowerCenter
data integration platform to help power its online, real-time insurance
quoting and purchasing service. Processing as many as two million records
each day, PowerCenter will enable a wide range of intelligent, real-time
interactions with consumers visiting Insurance.com -- a capability
projected by Insurance.com to result in an immediate five to 10 percent
increase in the company's sales-conversion rate.

"Informatica PowerCenter will allow us to use real-time business
intelligence to drive and enrich the customer experience, leading to better
informed consumer decisions, higher response rates and increased sales,"
said Joe Singleton, director of information technology of Insurance.com.
"PowerCenter offers the robust foundation and performance we need to
instantaneously move, aggregate and process customer-generated data in
order to provide more productive online interactions. In evaluating
competitive enterprise data integration offerings, PowerCenter outshone the
rest in terms of real-time performance, high-quality data transformations,
speed of development, and manageability."

Currently, Insurance.com collects immense volumes of Web site data for
business intelligence and reporting purposes, though not in real time.
PowerCenter will enable the company to capture the 100 to 150 data elements
generated by each customer as they are guided through the insurance quote
process and integrate that data in real time into an active data warehouse
where it can be used to initiate meaningful online interactions. With daily
volumes ranging upwards of two million records, Insurance.com's data
administrators will be able to leverage PowerCenter to monitor how data is
being moved and transformed, and take action to avoid processing
bottlenecks during peak periods.

"Like many service companies, Insurance.com is turning to Informatica
PowerCenter to help turn customer and other data into actionable
information in a real-time fashion," said Karen Steele, vice president of
corporate marketing at Informatica. "In these cases, data movement combined
with data integration has to be consistently fast and accurate. PowerCenter
not only handles data movement and integration on an enterprise scale, but
also provides real-time visibility into the end-to-end data integration
process for ensured data quality and efficiency."

Insurance.com, based in Solon, Ohio, is owned and operated by
ComparisonMarket, Inc. The Insurance.com Web site enables consumers to
instantly compare and buy competitive auto insurance quotes directly from
any of more than a dozen leading insurance companies. When ready to
purchase, users have the option of completing the transaction online or
talking directly to an unbiased licensed agent. Other products include
life, health and home insurance as well as travel, dental and pet health
insurance. In addition to Insurance.com, ComparisonMarket provides private
labeled solutions to financial institutions, affinity groups and online
marketplaces to offer their customers real choice and savings opportunities
on auto insurance. For more information, visit http://www.insurance.com.

About Informatica

Informatica Corporation is a leading provider of enterprise data
integration software and services. With Informatica, companies can gain
greater business value by integrating all their information assets from
across the enterprise. More than 2,500 companies worldwide rely on
Informatica to reduce the cost and expedite the time to address data
integration needs of any complexity and scale. For more information, call
650-385-5000 (1-800-970-1179 in the U.S.), or visit http://www.informatica.com.

NOTE: Informatica and PowerCenter are trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the world.
All other company and product names may be trade names or trademarks of
their respective owners.

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SOURCE Informatica Corporation
Web Site: http://www.informatica.com/

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