BOSTON, Dec. 16 /PRNewswire-FirstCall/ -- John Hancock Long-Term Care (LTC) Insurance has launched a new and improved version of its producer website (www.jhltc.com) to make it easier for financial professionals to access and order LTC insurance marketing materials, sales forms, and training tools online.

Enhancements to the site include:

• Faster speed of processing
• Improved design and navigation
• More robust search engine capabilities
• Access to commonly used materials from the homepage

The site also provides financial professionals with a more personalized web experience, enabling them to create their own profile where they can select shortcuts to their favorite pieces, sign up for web-alerts, and pre-select states in which they do business for quick access to their state-specific marketing materials. "We're always looking for ways to improve our websites and marketing materials so that our long-term care insurance producers find John Hancock 'easy to do business with' whether they are looking to sell our leading individual, multi-life or group LTC insurance products," said Laura Vail Wooster, vice president, LTC Marketing and Communications, John Hancock. "The new site provides producers and back offices with faster and easier access to the tools they need to make a long-term care insurance sale."

The website contains producer training materials, news articles and upcoming events as well as consumer product and prospecting materials, an online ordering system, and a multimedia center that includes the latest cost of care map and Kiplinger's video, and more.

About John Hancock Long-Term Care Insurance

John Hancock is one of the largest providers of LTC insurance overall with more than 1,000,000 LTC insurance clients and $1.4 billion of in-force LTC insurance premium.(1) The company holds $9.2 billion in LTC reserves and has paid $2 billion in LTC insurance claims.(2)

Having entered the retail LTC insurance market in 1987, John Hancock is one of the largest carriers of individual coverage in the country.(3) John Hancock began selling group LTC insurance in 1988 and today is the largest provider of employer-sponsored group LTC insurance in the U.S.(4)

About John Hancock Financial and Manulife Financial Corporation

John Hancock Financial is a unit of Manulife Financial Corporation (the Company), a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn $385.3 billion (U.S. $363.5 billion) as at September 30, 2008.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '0945' on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at www.johnhancock.com.

    (1) As of December 31, 2007, according to internal financial records
    (2) As of September 30, 2008, according to internal financial records
    (3) LIMRA International, U.S. Individual Long-Term Care Insurance Sales
        Survey, Fourth Quarter YTD 2007
    (4) LIMRA International, U.S. Group Long-Term Care Insurance Sales
        Survey, Fourth Quarter YTD 2007