CHICAGO, IL May 5, 2008 ProspectZone, the leading provider of Internet-generated health leads, has joined forces with Precision Senior Marketing to provide a one-stop resource for health insurance agents looking to serve the fast-growing senior audience.

“This is a perfect marriage of two companies with a unified goal of providing senior consumers with trusted advice and the plan that’s right for them,” said Jeremiah Desmarais, vice president of marketing for ProspectZone. “It also comes at the right time for agents who see the surging wave of seniors needing health coverage.”

Desmarais points to clear trends that are transforming the health insurance market. One-third of seniors over 65 are already online. The leading edge of the Baby Boom generation just turned 62. They’ll reach 65 and qualify for Medicare in 2011 ��" with 70 million more following behind them over the next 20 years.

Baby boomers bring a more “wired” senior market. According to a 2006 Pew Center for the Internet and American Life study, 86% of Baby Boomers regularly use email, while 66% of them have already purchased a product online.

“Today’s seniors aren’t just living longer,” says Josh Vandenberg, President of Precision Senior Marketing. “They’re a lot savvier about shopping and looking for quality coverage. They’re going online for information and to compare plans.”

Precision Senior Marketing is an established leader in providing quality plans for seniors, carving a specialty niche for agents seeking to connect to this important audience.  ProspectZone are industry experts in matching health insurance shoppers with trusted advisors.

Through this joint effort, agents can access high-quality senior prospects and the premier plans for seniors along with the training, tools and support to efficiently bring them together.

Contact:
Joy Scott
818.610.0270
joy@scottpublicrelations.com
 

ABOUT PROSPECTZONE
Chicago-based ProspectZone works with the insurance industry as the nation’s leading source of high-quality health insurance leads. The creators of Smart Leads™, ProspectZone connects interested insurance consumers with insurance agents who provide them competitive quotes on insurance products. Learn more at www.ProspectZone.com

ABOUT PRECISION SENIOR MARKETING, LLC
Precision Senior Marketing, LLC has quickly become one of the nations most sought after Senior Brokers. With a unique combination of value added benefits and services, PSM creates an agent partnership that is uncommon in the independent agent arena.  Their natural ability to leverage resources provides a foundation that supports long term growth and success. Learn more at www.psmbrokerage.com.

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