With all of the various channels for buying insurance these days, insurance agents have a lot of competition. Are insurance agents slowly being phased out by other methods of purchasing insurance? A new JD Power and Associates report sheds some interesting light on the matter.
• About 55 percent of all new auto insurance policies are sold by insurance agents
• There was a 5 percent increase this past year in customers requesting insurance quotes
• About 15 percent of buyers shopping for insurance switched to using an agent
While online insurance shopping is growing dramatically, with 22 percent of all auto insurance purchased online, customers had a much higher satisfaction level when buying insurance from an insurance agent. Good customer service plays a big part in a consumer’s decision to purchase an insurance policy. The internet has changed the way people shop for insurance. However, there will always be a need for quality customer service so there will always be a niche for the insurance agent. Teaming up the ease of online quote shopping with the personal touch of an insurance agent is an unbeatable combo.
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