NEWARK, N.J.--(BUSINESS WIRE)--June 12, 2006--Prudential Financial, Inc. (NYSE: PRU) announced today a new advanced marketing CD entitled "Business Exit Strategies Using Life Insurance".

"This tool was designed to help financial professionals who serve the unique needs of the business marketplace better understand common business exit strategies by focusing on buy-sell arrangements funded with life insurance. It is intended to provide the background they need to service their customers while making the most of the business market opportunities," said Terri Getman, vice president of Advanced Marketing for Prudential Financial.

The Business Exit Strategies Using Life Insurance CD presents a comprehensive overview of business strategies, with a concentration on techniques to help financial professionals provide their clients with the life insurance they need as well as the flexibility to respond to complex business needs. The CD focuses on the following areas:

-- Understanding the Business Life Cycle

-- Comparison of Business Entities

-- Business Insurance at a Glance

-- Valuing a Closely Held Business

-- Exit Strategies for the Closely Held Business

The CD includes valuable sales scenarios; client brochures, presentations and approach material; advisor guides and more--all designed to help financial professionals maximize the opportunities presented by the business market.

PruPower Minutes is a newly added feature to this edition. These direct-from-the-experts voice-over presentations can help financial professionals build their business and sharpen their marketing skills.

Financial professionals should contact joni.cragoe@prudential.com to receive a copy of the Business Exit Strategies Using Life Insurance CD.

Prudential Financial companies, with approximately $547 billion in total assets under management as of March 31, 2006, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement-related services and administration, asset management, banking and trust services, real estate brokerage franchises, relocation services and, through a joint venture, retail securities brokerage services. For more information, visit www.prudential.com.

Contacts
Prudential Financial, Inc.
Janet Gillespie, 973-802-8012
janet.gillespie@prudential.com

______________________________

© Business Wire 2006