NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU - News) announced today My Life Legacy(SM), a unique marketing concept that can provide an efficient way of transferring wealth through the purchase of a universal life insurance policy. My Life Legacy(SM) is designed to be attractive to individuals in retirement who are interested in leveraging specific assets in an effective way to create a legacy.

"We are constantly working to identify additional ways to use our products appropriately to fill life insurance protection needs in the marketplace," said Jim Avery, president of Prudential's Individual Life Insurance business. "This concept can be a solution specifically for those who have assets in excess of what they expect to use in retirement and would like to insure that a certain amount will be passed along to their heirs."

Upon the death of the insured and subject to concept parameters, My Life Legacy(SM) can provide certainty in the amount paid to an individual's heirs, such as children, grandchildren or a favorite charity (provided there is a history of previous donations), and avoid the time and expense of probate proceedings. My Life Legacy(SM): is designed to:

• Provide a Legacy - The policy purchased provides certainty that a specific amount will be paid to the policyholder's beneficiaries at the time of their death.
• Avoid Probate - The amount paid to the beneficiaries avoids the time and expense of probate.
• Avoid Market Risk - provides peace of mind that the beneficiaries will receive a specific amount upon the death of the insured - no matter what takes place in the markets.
• Retain Control - If the policy is individually owned, the insured retains control of the life insurance policy and can change the beneficiary at any time, should circumstances change.

Prudential Financial, Inc. (NYSE: PRU - News), a financial services leader with approximately $648 billion of assets under management as of June 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

PruLife® Universal Protector is issued by Pruco Life Insurance Company in all states except New York, where it is issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located in Newark, NJ and each is solely responsible for its own financial condition and contractual obligations. All guarantees are based on the claims-paying ability of the issuing company. Issuance of a policy is subject to our underwriting and eligibility requirements.

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Source: Prudential Financial, Inc.

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