NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU - News) announced today the refocusing of its Group Insurance businesses’ sales force aimed at maximizing its overall sales opportunities. The redeployment of members of its sales force, across its regional and national account sales teams, includes aligning staff to better target and focus on the unique needs of defined market segments.

“We’re building on the success we’ve experienced from our sales team across all market segments, by ramping up our target marketing activities as important elements in enhancing our market position. As we redefine our market segmentation, our sales representatives will be focused on one of three market segments: 25–999 lives; 1,000–14,999 lives; and 15,000 lives,” said Lori High, senior vice president of business development for Group Insurance, Prudential. “Additionally, our broad physical presence across the U.S. has led us to expand from four sales regions to five.”

According to High, “These changes are designed to enhance and expand our overall sales effectiveness. By adding to our sales depth, we believe our sales force is better positioned for the future."

Prudential’s Group Insurance business manufactures and distributes a full range of group life, long-term and short-term group disability, long-term care, and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use in connection with employee and membership benefits plans. Group Insurance also sells accidental death and dismemberment and other ancillary coverages and provides plan administrative services in connection with its insurance coverages.

Prudential Financial, Inc. (NYSE: PRU - News), a financial services leader with approximately $637 billion of assets under management as of September 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

Group coverages issued by The Prudential Insurance Company of America, Newark, NJ. Prudential and the Rock logo are registered service marks of The Prudential Insurance Company of America and its affiliates.

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