NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE:PRU - News) announced today that it has improved its cash value accumulation universal life insurance product, PruLife® UL Plus. Enhancements to the product have also resulted in improved cash values and longer no-lapse guarantee periods. The Short-Term No-Lapse guarantee period is now 10 years for all ages. The Limited No-Lapse Guarantee Period is 25 years or age 75, whichever comes first, but never less than 10 years.

“We’ve improved this product to provide our customers with a universal life policy that is competitive, builds higher cash values on a tax-deferred basis and offers improved guarantees to protect the policy from lapsing,” said Rich Brugger, vice president, marketing in Prudential’s Individual Life Insurance business.

Premium rates for PruLife® UL Plus are based on the client’s age on his/her last birthday, and improved underwriting experience has resulted in more competitively priced premiums for clients with unique health and/or travel situations. More specifically, recent underwriting improvements may allow for more competitive pricing for clients who have high cholesterol, but are controlling it with medication. Also, clients involved in foreign travel may now receive more favorable underwriting consideration.

PruLife® UL Plus is issued by Pruco Life Insurance Company, located at 213 Washington Street, Newark, NJ 07102-2992 in all states except New York, where it is issued by The Prudential Insurance Company of America, located at 751 Broad Street, Newark, NJ 07102. Both are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Life insurance policies contain exclusions, limitations, reductions of benefits and terms for keeping them in force. The policy form number is UL-2007 and can vary by state.

Neither Prudential Financial, its affiliates, nor its licensed financial professionals, render tax or legal advice. Please consult with your attorney, accountant, and/or tax advisor for advice concerning your particular circumstances.

Prudential Financial, Inc. (NYSE: PRU - News), a financial services leader with approximately $637 billion of assets under management as of September 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

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Source: Prudential Financial, Inc.

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