NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU - News) was honored on Monday as one of the “Best Employers for Healthy Lifestyles” by The National Business Group on Health, a nonprofit association of large employers, for its commitment and dedication to promoting a healthy workplace and encouraging employees and families to maintain healthy lifestyles.

“A healthy workplace is good for both our employees and our company,” said Dr. K. Andrew Crighton, Prudential’s chief medical officer. “We provide employees and their families with tools to identify health risks and equip them with resources to reduce those risks and achieve optimal health.”

Prudential was among 66 employers that received the 2010 “Best Employers for Healthy Lifestyles” award at the Leadership Summit sponsored by the National Business Group on Health’s Institute on Innovation in Workforce Well-being. Winners were honored in one of three categories: platinum, for established workplace well-being programs with measurable success and documented outcomes; gold, for creating cultural and environmental changes that support employees who are committed to long-term behavior changes; and silver, for employers who have launched significant programs or services to promote living a healthier lifestyle. Prudential received a gold award.

“We are delighted to recognize Prudential for its innovation and commitment to providing lifestyle improvement programs designed to encourage healthier lifestyles for their employees,” said Helen Darling, president of the National Business Group on Health. “Prudential and its management team recognize just how important a healthy workforce is to increasing productivity and controlling health care costs, and we congratulate them on receiving this award.”

Prudential’s health programming is multi-dimensional and employee-centric addressing key areas of health including physical, emotional, mental, financial and spiritual well-being.

“Our programs aim to lower employee and dependent risk profiles, empower personal responsibility for health, promote workforce engagement, productivity and reduce health costs. Our senior management team is committed to fostering a culture of health which makes health and wellness a part of the company’s business strategy. We also partner with our vendors to promote accessibility, utilization and results for our employees and their loved ones,” said Crighton.

About the National Business Group on Health

The National Business Group on Health is the nation's only non-profit organization devoted exclusively to representing large employers' perspective on national health policy issues and providing practical solutions to its members' most important health care problems. The Business Group helps drive today's health agenda while promoting ideas for controlling health care costs, improving patient safety and quality of care and sharing best practices in health benefits management with senior benefits, HR professionals, and medical directors from leading corporations. Business Group members, which include 63 Fortune 100 companies, provide health coverage for more than 50 million U.S. workers, retirees and their families.

About Prudential

Prudential Financial, Inc. (NYSE: PRU - News), a financial services leader with approximately $693 billion of assets under management as of March 31, 2010, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century.

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