DALLAS--(BUSINESS WIRE)--May 16, 2006--First Pet Life (Pink Sheets:FPLF - News) announced today that it has entered into a three-year strategic partnership with Petsmarketing Insurance.com Agency, Inc., a subsidiary of Hartville Group, Inc. This agreement will enable First Pet Life to offer its own branded line of pet insurance.

The agreement facilitates First Pet Life's planned offering of four levels of branded insurance plans to its customers. Details of the four levels of pet insurance plans are being worked out and will be available through the First Pet Life web site within 60-90 days of the final structure being agreed upon.

"Petsmarketing is excited about the opportunity to work with a quality organization like First Pet Life. We welcome them into the industry and feel they will be a great benefit to customers, Petsmarketing and our industry," quoted Hirsch C. Ribakow, Chief Operating Officer for Petsmarketing Insurance.com Agency.

Primary distribution of the plans will be via the internet and call center marketing.

"We are very proud to have this phase completed. This offering will be the cornerstone product of First Pet Life and we look to continue to build a solid foundation moving forward. Petsmarketing has been very successful in this industry for quite some time and we feel honored to be working with them. They have an extremely solid business model that works well with our goals and is a natural fit for First Pet Life. We look forward to a long lasting relationship with Petsmarketing as we strive to make pet owners lives easier," added First Pet Life President and CEO Andre' D. Williams.

Contact:
First Pet Life, Inc.
Andre D. Williams, 214-202-8580
Fax: 214-599-8849
awilliams@firstpetlife.com
www.firstpetlife.com

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Source: First Pet Life, Inc.

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