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To increase
your click through ratio (CTR) & maximize your Return on Investment (ROI)
we limit each newsletter to a maximum of 5 advertisers per mailing!
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Certain file formats and rich media formats are
subject to testing, and may not be accepted. Please contact our
advertising sales department by completing the
sponsor
advertising questionnaire or you may call us at
(201) 923-5170.
Advertising
buy for 75,000 impressions (75,000 ad views)
75,000 impressions /
1,000 = 75
75 x $18 (CPM) = $1,350
total net cost
Definition CPM (Cost Per
Thousand)
CPM (Cost Per Thousand) -
Abbreviated as CPM (the
letter "M" in the abbreviation is the Roman numeral for one thousand).
CPM is used by Internet marketers to price ad banners. Sites that sell
advertising will guarantee an advertiser a certain number of
impressions (number of times an ad banner is downloaded and presumably
seen by visitors.), then set a rate based on that guarantee times the
CPM rate. A Web site that has a CPM rate of $25 and guarantees
advertisers 600,000 impressions will charge $15,000 ($25 x 600) for
those advertisers' ad banner
Advertising Creative Standards for Insurance Headlines.com
Insurance Headlines.com
retains the right to refuse any and all advertising submitted for
display on the Insurance Headlines.com web site, including the
following reasons:
Sexually explicit or
vulgar content.
The promotion of tobacco,
alcohol, or gambling.
Deceptive creative
tactics. These include ads simulating computer system warning dialog
boxes that lead the viewer to believe their computer, our server or
the system is experiencing technical difficulties or that they need
to click on the box (ad) to eliminate the message from their screen.
