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Sponsor Advertising Questionnaire
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Online &
Newsletter Sponsor Advertising Form |
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Online
Advertising Specifications
|
Banners/Media |
Dimensions |
Max File Size |
Animation |
File Formats* |
|
Skyscraper |
120x600 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Full Banner |
468x60 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Vertical Banner |
120x240 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Half Banner |
243x60 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Island Rectangle |
300x250
240x400 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Island Square |
250x250 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Square Buttons |
125x125
120x90
120x60 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
Online Advertising Cost
|
Ad Size |
Dimensions |
Open Rate Net CPM* |
|
Skyscraper |
120x600 |
$18 |
|
Full Banner |
468x60 |
$18 |
|
Vertical Banner |
120x240 |
$18 |
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Half Banner |
234x60 |
$18 |
|
Island Rectangle |
300x250 |
$18 |
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Island Square |
250x250 |
$18 |
|
Square Buttons |
125x125 |
$18 |
|
‡
Advertisers
may utilize one or all of our banner dimension options above!
‡
If you are
an Insurance Company, Insurance Broker, Bank, Thrift, Finance Company,
Asset Manager, Broker/Dealer or Investment Company, please
click here
to learn about our
Sponsor Advertising Options. |
Newsletter Email
Advertising Specifications
|
Banners/Media |
Dimensions |
Max File Size |
Animation |
File Formats* |
|
Skyscraper |
120x600 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Full Banner |
468x60 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Vertical Banner |
120x240 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Half Banner |
243x60 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Island Rectangle |
300x250
240x400 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Island Square |
250x250 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
Square Buttons |
125x125
120x90
120x60 |
30K |
3 loops/30 sec. |
.gif, .jpg,
rich media |
|
‡
To increase
your click through ratio (CTR) & maximize your Return on Investment (ROI)
we limit each newsletter to a maximum of 5 advertisers per mailing!
‡
Certain file formats and rich media formats are
subject to testing, and may not be accepted. Please contact our
advertising sales department by completing the
sponsor
advertising questionnaire or you may call us at
(800) 576-1845 ext. 1108. |
Newsletter
Email Advertising Cost
|
Newsletter Mailings |
Newsletter
Ad Cost Per Mailing |
|
1 Newsletter
Mailing |
$750/top ad - $500/body ads |
|
4 Newsletter
Mailing |
$2,500/top ad - $1,500/body
ads |
|
12 Newsletter Mailing |
$7,125/top ad - $4,275/body
ads |
|
24 Newsletter Mailing |
$13,500/top ad -
$8,100/body ads |
|
48 Newsletter Mailing |
$25,500/top ad -
$15,300/body ads |
Example CPM (Cost Per Thousand)
|
Advertising
buy for 75,000 impressions (75,000 ad views) |
|
75,000 impressions /
1,000 = 75 |
|
75 x $18 (CPM) = $1,350
total net cost |
Definition CPM (Cost Per
Thousand)
|
CPM (Cost Per Thousand) -
Abbreviated as CPM (the
letter "M" in the abbreviation is the Roman numeral for one thousand).
CPM is used by Internet marketers to price ad banners. Sites that sell
advertising will guarantee an advertiser a certain number of
impressions (number of times an ad banner is downloaded and presumably
seen by visitors.), then set a rate based on that guarantee times the
CPM rate. A Web site that has a CPM rate of $25 and guarantees
advertisers 600,000 impressions will charge $15,000 ($25 x 600) for
those advertisers' ad banner |
|
Advertising Creative Standards for Insurance Headlines.com
Insurance Headlines.com
retains the right to refuse any and all advertising submitted for
display on the Insurance Headlines.com web site, including the
following reasons:
-
Sexually explicit or
vulgar content.
-
The promotion of tobacco,
alcohol, or gambling.
-
Deceptive creative
tactics. These include ads simulating computer system warning dialog
boxes that lead the viewer to believe their computer, our server or
the system is experiencing technical difficulties or that they need
to click on the box (ad) to eliminate the message from their screen.
For questions about use of
information submitted to our site, please read our Privacy Policy. |
‡ Click here to viewt our InsuranceHeadlines.com Company Sponsorship
Options! |
