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Let Us Post and Distribute Your Press Release!
Leverage the Power of InsuranceHeadlines.com and PRSyndication.com to Help You Reach Your Target Audience
 Are you an insurance
agent, agency, organization, vendor, or company looking to post and distribute your press release to the right
local, regional, or national audience, at the right price?
InsuranceHeadlines.com is proud to offer our
industry-leading
writing, editing and
press release distribution services
to
our valued subscribers
at a cost savings of over 50%.
We deliver your message to
the print and broadcast newsrooms, journalists, bloggers, financial
portals, social media networks, websites, content syndicators, and
search engines that reach your target audiences. |
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 Do
you have a story to tell about your agency?
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Would you
like to feature your press release?
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Do you have an article that you would like polished or rewritten and
distributed to your target market?
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Would you like to post a press release about your upcoming events or
conventions?
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Do you have a new insurance product, service,
or feature that people should know about?
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Would you like to hire
a highly qualified professional writer
to draft, edit or proofread your press release?
Visit PR Syndication.com to Purchase In-Demand Press Release Distribution,
Writing and Editing Services!
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News Posting Request Form |
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To request information regarding our press release distribution services and press release writing services,
please complete this form or call us at 800-457-4160. A member of our editing staff will
be happy to answer your questions and help you get started today! |
Get Results With the Same Custom
Top-Tier Newswire Distribution Used by Leading National Companies
Our general distribution is a comprehensive U.S. national distribution that includes more than 30,000 journalists and editors at more than 17,500 news outlets.
Each press release will also be sent to your choice of up to three target/trade categories (consisting mainly of trade magazines) at no additional cost. With more than 100,000 opt-in journalists in our target/trade categories, we'll get your press release directly to their desk tops.
We deliver your message to the print and broadcast newsrooms,
journalists, bloggers, financial portals, social media networks, websites, content syndicators and search engines that reach your target
audiences.
Insurance Industry PR Distribution Advantages
In addition to our newswire
distribution targeting national print,
broadcast, traditional, and online media, approved
news releases will be seen on the
Insurance Headlines home page, featured category pages,
and syndicated news feeds. Your insurance industry news can also be distributed in our weekly e-mail
newsletters. Collectively, our proprietary resources can get
your insurance news out to:
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More than 150,000
insurance
and financial professionals who visit Insurance Headlines every month
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Thousands of websites that use our news feeds to publish fresh daily
content to their end users
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More than 75,000 newsletter subscribers who view our daily and weekly newsletters
Press Release Distribution and Writing Services
Tips and Guidelines for Posting Your News
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11 Essential
Tips for an Effective Press Release
It
is the reporter's job to seek out newsworthy items. By providing a carefully
crafted press release that is of genuine interest and valuse to your audience.
You are helping the press to do their job while generating brand awareness –
and potentially sales – for your company. The media needs your press releases just as much as you need
publicity.
Top Eleven Tips for a Successful Submission
- Focus on news that is relative to the
insurance and financial industry
- Always write your press release in third person. Any first person
commentary – such as claims, testimonials, or product reviews – should
only be included as a quote and attributed to an identifiable source.
- Begin your press release with a
brief overview of the news and highlight the history and details about your
company in the boilerplate. The boilerplate should be placed at the end
of a press release, and lets the press and general public know what your
business has to offer.
- Be careful to base your
press release on facts, and avoid fluff or hype. Copy that is overly boastful
or self-serving – or that features unsubstantiated claims – is likely to get
your press release dismissed as an attempt at free advertising. Let the
reporter decide from the facts that your business is special and newsworthy.
- Highlight timely and new information related to current
insurance and financial industry events that affect your community, state, or
nation.
- When writing, remember who your
audience is. Your audience includes potential customers, industry professionals,
local media, interest groups, and journalists.
- Make sure your press release
features something new, different, and interesting.
- Do not attempt to tell everything
within the release. Your goal should be to provide enough
information to generate interest and a follow-up inquiry from a reporter or
prospect.
- Provide as much contact information as possible: contact name, address,
phone, fax, email, website address, etc.
- Proofread your press release
carefully, and do it more than once. Do not trust your spell-check
software to do this for you. Have several individuals review your release
before submitting it. Be sure to include at least one experienced editor in
the review process to ensure there are no typos, grammatical errors, or
potentially confusing wording.
- Your website should contain
links to all of your press releases, listed in chronological order with the
most recent news at the top. If you don't do this media may
ocome to your website and pick up an old story rather than the new story that
drew them there in the first place. It is wise to consider hiring a
professional search engine optimized press release specialist if you are
targeting an online audience.
Visit PR Syndication.com to Purchase In-Demand Press Release Distribution,
Writing and Editing Services!
Powerful
Writing
Be First
Get your press release issued early in the day, and get your story to the media
before your competitors. Keep in mind when writing your release that it is
always best to be first.
Be Unique
Your press release must be unique in order to stand out from hundreds of others.
Always look for the unique aspects about your business and write about these
first. Ask yourself, "What will catch the readers' attention?"
Be Focused
In order to be successful you must have a clear focus before you start writing.
What is the news and how can it benefit the reader and encourage them to take
immediate action? Newsworthy releases are more likely to be
published. A press release that contains a clear focus or angle
stands a much better chance of being read and picked up by the media.
Be Persistent
Sending just one press release is not likely to bring you a large amount of
publicity. You must approach the press with the concept of providing a solution
to their readers' problems. Let them know that you are the expert on this
valuable information. Send that message repeatedly with different stories or
news over a period of time and you will be successful.
Have a Strong Hook
The "hook" is the who, what, when, where, how, and why found in the
opening paragraph. The hook must be a strong and concise summary of what your
release is about, and it is a critical element to your success. You must let
the editor or reporter know why your news is important to their readers.
Have an Unforgettable Headline
It is essential that your headline be attention-grabbing and unforgettable. The
headline should clearly convey the value of the press release to readers. What
makes a good headline? Start your search by reading headlines
of news similar to yours in newspapers and magazines, and see which ones really
stand out and make you want to read the article.
Powerful headlines have the following characteristics:
- They arouse curiosity.
- They pull you into the story.
- They create emotional appeal.
- They make the reader stop what they're doing to read more.
- They promise answers to a question or solutions to a problem.
- They promise to reveal a secret or hard-to-find information.
Visit PR Syndication.com to Purchase In-Demand Press Release Distribution,
Writing and Editing Services!
10 Things to Avoid
The most common mistake is making your release sound
more like an
ad than actual news. While your primary goal is to sell a product or service or
bring attention to your organization, you must provide news or
valuable information to readers or your release will be ignored by the press.
Avoid the following ten
mistakes, as they can cause your release to end
up in the recycling bin:
- Avoid sending a release with no real news.
If your story is not
different, new, or unique the it's not really "news."
- Avoid using technical language that your audience will not understand.
Your press release should be easily understood by the lay person.
- Avoid "fluff" and words or phrases that make your press release sound like an
advertisement or excessive self promotion. Be careful not to mislead or
overstate. Only use words like "exciting" or "fantastic" to describe things other
than your product or business, and reserve those types of subjective opinions
for quotes. Let journalists come to their own conclusion
that your product is amazing based on the facts that you have presented.
- Avoid commenting on or providing
information that is old and no longer "news."
- Avoid writing press releases
that are too long and cumbersome. Your release should only be one or a maximum of two pages.
- Avoid providing insufficient or wrong information. It is very important
that your release is complete, accurate and specific. If you are hosting an
event, make sure you include all necessary dates and locations. If it is an ongoing event,
let people know.
- Avoid sending your release too late. Your release must be sent at least
two weeks before an event for newsletters. Send releases at least four months
in advance for major industry magazines.
- Avoid omitting a contact name, address, phone number, e-mail address, and
web site URL. You must let editors know who to call if they have questions.
- Avoid subjects or headlines that are boring or confusing. Editors must be
able to figure out from the headline why readers should care about what you
have to say. Look at the headlines in magazines and newspapers to get ideas.
- Avoid press releases that are obviously prejudiced or negative about
another person or company. Even if you have all the facts and evidence to
support your negative claim against another, it is still a bad idea. This type
of letter belongs in the editorial section of a newspaper and not in a press
release.
Visit PR Syndication.com to Purchase In-Demand Press Release Distribution,
Writing and Editing Services! |
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